Free Ebook Pachangas Borderlands Music U.S. Politics and Transnational Marketing

[Download PDF.VTZn] Pachangas Borderlands Music U.S. Politics and Transnational Marketing

[Download PDF.VTZn] Pachangas Borderlands Music U.S. Politics and Transnational Marketing

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Book Details :
Published on: 2010-01-01
Released on: 2010-01-01
Original language:

A uniquely Tejano version of the old-fashioned political barbeque, the traditional South Texas pachanga allowed politicians to connect with voters in a relaxed setting where all could enjoy live music and abundant food and drink along with political speeches and dealmaking. Today's pachanga still combines politics, music, and votes—along with a powerful new element. Corporate sponsorships have transformed the pachanga into a major marketing event, replete with celebrity performers and product giveaways, which can be recorded and broadcast on TV or radio to vastly increase the reach of the political—and the commercial—messages.
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